Booking a conference or large corporate meeting at your hotel is one of the quickest ways to fill rooms and generate revenue. These days, many hotels have large ballrooms and typical meeting rooms available. So, what can you do to stand out from the competition? Along with discounted room rates, a business center, competitive food and beverage packages and other attractive hotel amenities, providing and showcasing the right technology is crucial in marketing and selling these types of profit-generating events. Below are some things to consider when trying to attract more conferences or corporate meetings to your hotel:
Your booking process should be simple and seamless for both the host company’s event coordinator and attendees who need to book overnight accommodations or reserve meeting spaces. Online and mobile booking should be available and for guests who desire to book over the phone, hotel staff should be easily reachable.
Secure, reliable network
Hotel guests and conference attendees should feel confident that while they are visiting a facility, their information is secure and protected, and that they will experience reliable connectivity at all times.
Modern meeting spaces with technical advancements
Standard conference rooms are readily available at most hotels these days so facilities should look to offer unique meeting spaces with upgraded technology. Lounge-like meeting spaces equipped with the latest hardware and software for presentations, meetings, etc. are extremely attractive for those looking to book an event.
Mobility and a hotel app
Mobile functionality that allows guests to communicate with hotel staff via their own smartphones adds convenience to a busy itinerary. Furthermore, a hotel app allows for self-service when it comes to making requests, checking out the local neighborhood, using hotel amenities and more.
24-hour help desk
Sure, most hotels have a front desk but especially during large conferences and meetings, when attendees may be up early or may stay up late to get work done, someone should be available 24 hours a day to assist with requests and issues. Hotel staff should be accessible and reachable via smart phone or hotel phone.
After you host a group, ask for anonymous feedback from all conference attendees, not just the event coordinator. This will help you to gauge what attendees think of the technology and amenities you offer. Positive feedback can be shared in future marketing materials or on social media while negative feedback will provide insight into where you need to make improvements.
How a managed services provider can help
By working with a managed services provider (MSP), you can guarantee hotel guests and event attendees a safe, secure and reliable network 24/7/365. From general IT support to special equipment setup, an MSP handles it all. In the wake of a disaster, an MSP will have a backup solution in place and will get you back up and running as soon as possible. The best part is that managed services can be scaled up or down as demand warrants, such as when you are hosting a large group of people, to ensure you always have the support you need.
Looking to attract more conferences and meetings to your hotel? Ensure your technology is up to par. Contact Warwick to learn more about our hospitality services.